NSGC Advertising Opportunities
Priority for NSGC advertising is always given to NSGC’s Year Round Premier Sponsors. Year-round sponsorship ensures consistent brand visibility and fosters trust between our sponsors and members. Unlike a one-off advertisement, being a year round sponsor provides long-term exposure across multiple platforms and events. Learn more here or contact Amanda Patrick.
Develop Your NSGC Marketing Plan Today!
Contact NSGC
Amanda Trainor Patrick
Strategic Alliance & Sponsorship Director
[email protected]
Listing in NSGC’s Industry Insights
$2,000
Industry Insights is a monthly e-newsletter that includes a mix of sponsored industry-related announcements, trends, and updates that cater to the GC community. Highlight product launches, innovative practices, research findings, or clinical trials by your company.
- Average Open Rate: 48% | Average Click Through Rate: 11%
- Industry Insights goes out monthly and has an average open rate of 40%. There are a max of (10) listings per bulletin.
- Sponsor to provide content (max 500 characters) and logo.
Direct Send Member Email
$5,000 | Limited quantities available
Send your message to the inbox of NSGCs approximately 4,500 members. Content can include product announcements, member surveys, upcoming events, clinical trials, job openings, etc. Limited quantities available, typical distribution of direct send member emails is (2) per month.
- Average Open Rate: 54% | Average Click Through Rate: 6%
- All sponsors must be clearly identified by company/organization name in the subject line, and email content must be provided as an HTML file with all images already hosted through your own website. Emails are subject to NSGC review and approval.
Social Media Posts
$1,500 Each | 3 for $4,000
Amplify your content on NSGC’s LinkedIn page (14k followers) and Facebook page (9k followers) and engage with a target audience of genetic counselors. Opportunity to provide text, must be approved by NSGC.
Sponsored Webinar Promotional Package
$10,000 | Limited quantities available
Host and provide a webinar of your educational content, ideas, and concepts, and NSGC will promote via email and our social media channels to our approximately 4,500 members.
Sponsor must notify NSGC (2) months before webinar to secure dates of promotions and must adhere to any CEU application standards and deadlines.
Deliverables include:
- (1) promotional direct send emails distributed by NSGC
- (1) Linked In and Facebook social media post publicizing your webinar (opportunity to provide text, must be approved by NSGC)
- Listing in monthly Upcoming Webinar member email, includes sponsored and non-sponsored webinars.
- Waived CEU Application Fee (note sponsor is still responsible for all CEU fees outside of application)
- Add On: If you’d like NSGC to manage the webinar registration and recording, there is an additional fee of $3,000.
Physical Mailing List Rental
$2,000
Reach your target audience of engaged Genetic Counselors by purchasing our mailing list that can be segmented in a variety of ways.
Sponsored Article in Perspectives*
$5,000
Perspectives in Genetic Counseling is NSGC’s official content hub that offers relevant and cutting-edge information in the field of genetic counseling, as well as news from NSGC. Content categories include research, clinical practice, education, and career & workplace.
- Specs: 700-900 Words.
- Content needs to be focused on a genetic counselor audience and provide thought leadership, not direct product promotion.
- Marketing for article includes (1) social media post (LinkedIn and Facebook) and article inclusion in the Perspectives spotlight monthly newsletter.
- Article will include disclaimer text that “Article authored and provided by COMPANY NAME as part of a paid partnership with NSGC.
- Content subject to NSGC Editorial review and approval before publishing.
Monthly Banner Ad on Perspectives*
$2,500 per month
- Specs: 1000x125 pixels
- Exclusive sponsorship
- Have your company’s banner ad featured on the home page of Perspectives for one month.
- Available for a single distribution, NSGC will provide approximately 2,500 opt-in NSGC member mail contacts to a mailing house on your behalf for a one-time mailing distribution.
- Sponsor must sign a terms of use agreement before receiving the list.
Packages
Clinical Trial Package
$5,000
Genetic counselors are key influencers in the adoption of genetic tests and therapies.
Serving as trusted advisors to patients, physicians, and researchers, genetic counselors are an ideal group for companies developing genetic-based diagnostics, treatments, or precision medicine trials.
Which is why you should let our GC community know about you!
With this package, work with NSGC to highlight your company’s clinical trial initiatives.
Includes:
- (2) Industry Insights entries
- (2) Social Media Posts
Get in Touch
Connect with our sales team to build your year-round marketing program today.