Perspectives is NSGC’s official content hub. Perspectives is publicly available to all genetic counselors and provides relevant and cutting-edge information in the field of genetic counseling, as well as news from NSGC. Articles fall into one of four main categories: Genetic Counselor Insights, Latest Trends, Research & Education, and NSGC News.

Ad Options

• Monthly Banner Ad: $2,500 (1000x125 pixels) {screenshot image of banner at bottom of page}
• Full Page Ad in "Best Of" issue: $7,000 (Two Available – 8.5” x 11”)
• Contributed Article: $6,000 (view guidelines -create NSGC branded document with guidelines below)

Perspectives Article Guidelines

https://perspectives.nsgc.org/ 

Required Materials

• Headline
• Article: 500-750 words
• Author
• Brief Author Bio
• Optional Image

Content needs to be focused on a genetic counselor audience and provide thought leadership, cannot be a direct product promotion. Article will include disclaimer text that  “Article authored and provided by COMPANY NAME as part of a paid partnership with NSGC. The content, views and opinions expressed in this article are those of COMPANY NAME, and do not necessarily reflect the opinions and views of the National Society of Genetic Counselors.”  Article is subject to NSGC Editorial review and approval prior to publishing. 

Send your message directly to the Inboxes of our 5,000+ members. 

• All advertisers must be clearly identified by company/organization name in the e-blast. 
• If you would like to send an e-blast with specific formatting, please send content as an HTML file with all images already hosted through your own website.
• All copy needs to be approved by submitter on both desktop and mobile devices before approval is granted to NSGC for sending. 

NSGC will provide approximately 2,500 opt-in NSGC member mail contacts to a mailing house on your behalf for a one-time mailing distribution. All mailings must be sent by a third party mailing house who will receive the address list directly from NSGC. Printing, postage, and shipping are at sponsor's expense.
 
Organizations have the option to segment the list and therefore pay a different price. 

Two (2) featured listings in NSGC's Advertising Bulletin. Your featured content and company logo will be the first listing on the monthly advertising email, which has an average 40% open rate. Sponsor to provide content; not to exceed 500 characters. 

NSGC is the leader for the profession with more than 4,000 members and nearly 85% of the profession in our membership. Host and provide a webinar of your educational content, ideas, and concepts and NSGC will promote it to its membership. Sponsor must notify NSGC two (2) months prior to webinar to secure dates of promotions and must adhere to any CEU application standards and deadlines.

Webinar sponsorship includes:

• (2) Two promotional emails distributed by NSGC (sponsor to provide emails, must be approved by NSGC)
• (1) Twitter post (opportunity to provide text, must be approved by NSGC)
• (1) Facebook post publicizing your webinar (opportunity to provide text, must be approved by NSGC)
• Waived CEU Application Fee (note sponsor is still responsible for all CEU fees outside of application)
• NSGC to promote on NSGC Member Calendar of Events
• Opportunity for partner to collect attendee contact information

NSGC is the leader for the profession with more than 5,000 members and nearly 85% of the profession in our membership. Ensure your ideas, concepts, and ideas are vetted by industry professionals through a Focus Group made up of NSGC members. 

Focus Group sponsorship includes dedicated email to a subset of NSGC members as well as a stipend provided by NSGC as a thank you from NSGC to members for participation. Recommended size is 10-12 participants. Sponsor is responsible for focus group content and managing RSVPs.